MemoryLinc Digital Photo Software Offers The Perfect Combination Of Digital Photos And Scrapbooking

Turnersville, NJ July 29, 2004 -- MemoryLinc, a provider of digital imaging software, today announced the release of its MemoryLinc Album product line through a strategic relationship with dotPhoto.

The MemoryLinc products allow users to automatically organize images into one multimedia storybook, (an electronic scrapbook) so they can move seamlessly through all of the sights, sounds and stories of their family's life. With MemoryLinc, you can move quickly from the memories of your wedding day, to the birth of your first child, through every vacation, holiday, school year and more. The product's Linc-It technology automatically organizes each new image and categorizes them by event, person and date.

"The average user now has hundreds of images on their computer yet few are ever printed or shared electronically. Consumers are demanding easier applications in which to organize images. The MemoryLinc Album Creator satisfies this demand and will inspire users to take, print and share more images then ever before," said Mike Matsinger, Co-founder of MemoryLinc. "MemoryLinc is a real solution to an overwhelming consumer problem".

MemoryLinc has selected New Jersey based dotPhoto, Inc., to help expand U.S. sales of MemoryLinc's innovative software into mass consumer retailers that offer digital imaging products. Under terms of an agreement between MemoryLinc and dotPhoto, MemoryLinc will leverage dotPhoto's established customer sales channels to expand sales of MemoryLinc's software to consumers.

"We are excited to be working with dotPhoto", added Matsinger. "They have a great understanding of where the future of this industry is headed".

MemoryLinc will not only market its product through online Photofinishers such as dotPhoto, but their unique lifestyle packaging and impulse pricing strategy makes it a perfect complement to both mass and niche retailers.

About MemoryLinc
MemoryLinc is a provider of digital imaging software products for users of digital cameras and other handheld wireless photography equipment. The heart of MemoryLinc's differentiation is the industry's first multimedia album creator that automatically connects and organizes every memory in a person's life within one environment. MemoryLinc lets the user Capture, Connect and Share their memories in ways never before possible. MemoryLinc is a privately held company with offices in Turnersville, NJ and Chapel Hill, NC.

For more information, please visit www.MemoryLinc.com

About dot Photo
dotPHOTO is a secure online photo-sharing and e-commerce portal where members can post, share and sell digital photos in a wide variety of print sizes and gift items. dotPhoto offers a full range of digital photography processing and storage solutions. The Company's state-of-the-art high-speed digital processing system enables rapid file transfer, next-day processing and print output of digital images to custom print formats. Corporate customers can also utilize dotPhoto's dynamic "talking pictures" technology to enhance their marketing and presentation efforts. Launched in 1999, dotPhoto, Inc is a privately held company based in West Trenton, New Jersey.

For more information, please visit www.dotPHOTO.com





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